I’m reading a book that Jonathan let Frankie borrow called Fusion by Nelson Searcy. It’s very interesting to me. Jonathan said I’d probably like it. Well, he was right… in fact, as I’m writing this, I am wanting to finish reading it. The book is about getting first time guests to come back and to become an integral part of you church. We haven’t really developed a system for following up with guests, so it’s important that we develop a system and get it in place soon. This is probably boring to all of you but it’s exciting to me.

So, here’s a synopsis of what I’ve read so far. Chapter 1: Guests are a gift from God and so we need to make sure we are doing whatever we can to encourage them to come back. Chapter 2: There are four levels of attendance: first-time guests, second-time guests, regular attenders, and fully developing Christians. We need to work on the bridges between each of these levels. Chapter 3: A first impression of the church is made within the first seven minutes of their visit. They need to be greeted with a smile, directed to where they need to go, treated with respect and welcomed, and seated where they can fully participate in the worship service. Chapter 4: We need to develop a system to collect information, primarily through a communication card. Have everyone fill out the front biographical information so that guests don’t feel uncomfortable, have everyone fill out a “next step” on the back, and have everyone turn it in at the end of the service. Chapter 5: Follow up with first-time guests with an e-mail between 2-3pm on Monday afternoon, with a handwritten letter they receive on Thursday, and with a one-month follow up letter. This shows them that they are important. The e-mail should include a link to a survey. Chapter 6: Follow up with second-time guests with an email and a letter as before, but with a purpose of getting them to get connected somewhere. Chapter 7: If a guest doesn’t get connected within 4-6 months, then they will leave and not come back, so you need to provide opportunities for them to connect with others through small groups, fun activities, and serving opportunities.

Okay, that’s where I am now… so see, you don’t even have to read the book. I have a couple chapters left and then, I’ll give you a summary of those, too. Anyway, this is something I’d like to do… the behind the scenes work!

Work seems to be going somewhat better… thanks for your prayers!

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One Response to Fusion

  1. Thanks for the shout out for Fusion! I’m glad you found it helpful.

    For a ton of free stuff that didn’t make it into the book, check out:


    Let me know if you have any questions!

    Nelson Searcy
    Author, Fusion
    Pastor, The Journey, NYC

    P.S. I just started blogging at http://www.ChurchLeaderInsights.com/blog – I hope you find it helpful!

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